Our Story

We created Bozi simply under the idea that feeling “cool” is underrated. There are so many different outerwear pieces out there and whether they were based on technical functionality or so called “lifestyle pieces” we’ve never felt like anyone had really nailed it. The technical pieces were too technical and expensive, and the lifestyle pieces were so stereotypical that it made most of us here at Bozi cringe. So what about a piece that has some functionality yet could bridge the gap with all walks of life from Telluride to Nantucket? A layer, that everywhere you go, people just give you the nod to let you know you’re crushing it. Yeah man, you got it, in walks The Original.

We’re starting a revolution here at Bozi, as we believe no matter who you are, everyone deserves to feel like a legend once in awhile. Thanks for your support and stay cool my friend.